List Low, Sell High

In today’s hot sellers market, setting a list price that's lower than market value can be an effective strategy as long as you combine it with an aggressive marketing campaign. In this article from The Boston Globe, the author states that if sellers expose an under priced listing to a broad-enough segment of the market before accepting offers, the market will establish the price through a process of competitive bidding. This strategy is most effective in markets that lack enough homes for sale to meet the demand. Further the author cites that to be a successful seller, you need to manage your expectations. Using gimmicks to attract buyers, may increase the number of showings your listing receives. But, it's unlikely to result in a sale if your listing is priced too high. [Dian Hymer, The Boston Globe, August 27, 2007]